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Research papers

Marketing to the environmentally sensitive consumer of the 1990s

This presentation examines and describes the environmental attitudes, beliefs and practices of consumers based on the findings from Green Action MONITOR, an environmental tracking study conducted annually by Yankelovich Clancy Shulman. Green Action...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Albert J. Yesk
June 15, 1992
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Citation

Yesk, A. J. (1992a, June 15). Marketing to the environmentally sensitive consumer of the 1990s. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-to-the-environmentally-sensitive-consumer-of-the-1990s


Research papers

Reversing trends: Children and consumption

Everyone is aware that the lives of American children in the last decade of the Twentieth Century differ in many ways from those of previous generations, particularly the lives of the famous "Baby Boom" generation. Baby Boomers grew up in the social...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Albert J. Yesk
June 15, 1992
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Citation

Yesk, A. J. (1992a, June 15). Reversing trends: Children and consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reversing-trends-children-and-consumption


Research papers

The $800 billion gold mine

Although marketers have historically been willing to write off consumers (and their disposable incomes) when they reached their fiftieth birthdays, the TRUE potential of this population segment has finally been recognized. The Yankelovich MONITOR,...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Albert J. Yesk
June 15, 1991
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Citation

Yesk, A. J. (1991a, June 15). The $800 billion gold mine. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-800-billion-gold-mine